The situation

Founder of a Dutch SaaS company with EU customers. Revenue grew quickly and the company appeared regularly in tech media. Initial Wikipedia page written by a marketing agency was deleted within two days — too promotional, too few independent sources.

The source base

Source matrix compiled: 4 substantive articles in Dutch quality press (FD, NRC, Volkskrant), 2 interviews in major trade magazines, 1 investigative article about the sector with substantial coverage of the company. Sufficient for WP:CORP.

The approach

Complete rewrite in encyclopedic tone. Strong focus on verifiable facts — founding date, funding rounds, product development — rather than marketing narrative. Every claim cited. Transparency about the client engagement at the editor level.

The result

Page placed on nl.wiki within 3 weeks. No community discussion. After 12 months still actively maintained by volunteer editors who added new revenue milestones.

"The first version was a disaster. An independent editor who actually understands Wikipedia policy made the difference. No promises in advance, just the editorial work — and the page has been standing for a year."— Founder, SaaS company

This case is part of our Wikipedia page creation service; see also our guide for entrepreneurs.